• ADITYA BIRLA GROUP
• VISION & VALUES
• BEYOND BUSINESS
• GROUP COMPANIES
• ADITYA BIRLA NUVO

Beyond Business

"To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index."

— Mrs. Rajashree Birla, Chairperson, the Aditya Birla Centre for Community Initiatives and Rural Development.

Aditya Birla Centre for Community Initiatives and Rural Development, the apex body responsible for development projects, is spearheaded by Mrs. Rajashree Birla, who is the Chairperson of the Centre.

The centre is anchored by the Group’s Corporate Communications Divisions, supported by various company CSR heads and a 250 strong field force. The centre provides the strategic direction and decides the thrust areas for the Group’s work, ensuring performance and management as well. The work of the entire Group companies in India and on the global front is organised and monitored by the centre. At the Group Company, the business directory takes on the role of the project mentor, while the onus for the implementation of the projects is on the various unit Presidents.

Our corporate responsibility philosophy

Even as India makes its mark on the globe as an intellectual reservoir, as a nation it is still grappling with ‘quality of life’ challenges, more so, in the hinterland where poverty is a ground reality. To address these larger issues, we work in tandem with the government, the district authorities and the NGOs.

We believe in the trusteeship concept of management. Simply put, in the context of social responsibility it entails ploughing part of the profit into programmes, which results in the larger good of the society. Our legendary leader, Mr. Aditya Birla ingrained the concept of sustainable livelihood into it in the year 2000. Mr. Kumar Mangalam Birla, our Chairman, spawned the concept of triple bottom line accountability, which entails factoring three key aspects viz., economic success, environmental accountability and social responsibility for ensuring sustainable success.

In a holistic way, the interest of the Group’s stakeholders has been textured into its fabric.

Beyond business — the Aditya Birla Group is:

* Working in 3,700 villages
* Reaching out to seven million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla
* Focusing on: health care, education, sustainable livelihood, infrastructure and espousing social causes
* Running 42 schools and 18 hospitals

Aditya Birla transcends the conventional barriers of business to send out a message that "We care".